CREATIVE DIRECTION

CREATIVE DIRECTION

Kestra Medical Times Square IPO Billboard

Role: Art Director and Editor

Led design of Times Square billboard to promote upsized IPO in March 2025. Worked with a cross functional team of stakeholders, including company founders to align messaging.

Kestra Animated Logo Intro

Role: Art Director and Editor

Designed branded logo animation for use in all videos. Includes original pieces of music I composed based on product confirmation tones. The name "Kestra" comes from "orchestra", and is meant to evoke a team moving in harmony. The music uses a string ensemble to tie to Kestra's orchestral roots.

AdRoll Logo Intro Music

Role: Art Director and Editor

Designed branded sonic identity for logo intro animation. Uses a "rolling" scale to highlight AdRoll's clear, modern, and assured brand identity.

CREATIVE DIRECTION

VIDEO DIRECTION AND PRODUCTION

VIDEO DIRECTION AND PRODUCTION

Video Direction

and Production

Patient and Provider Stories Series

Role: Producer/ Director

Led production of patient-story videos from concept through edit, directing creative vision and coordinating crews, hospitals, and clinical teams to capture authentic, impactful stories. All on a shoe-string budget!

AdRoll CTV Animation

Role: Lead Editor

Produced 30-second CTV spot, to promote AdRoll's CTV services.

ASSURE Launch Video

Role: Client-side Production

Managed 3rd party agency to produce 90-second spot for Kestra Medical.

VIDEO DIRECTION AND PRODUCTION

WEB DESIGN

WEB DESIGN

Kestra Medical Website Redesign

www.kestramedical.com

Role: Project Manager

Led cross-functional team in a complete company website redesign that resulted in 118% YOY traffic growth.

Complete Website Build

Gustav Kolding

Role: Web Designer

Lead complete website redesign for Danish general contracting company. I shot the photos and video, wrote the copy, created custom code, and animations; all by myself. Designed toggle to allow user's to select between Danish and English.

WEB DESIGN

3D

3D

ASSURE 3D Mobile App

Role: Project Manager

Worked with a 3rd party agency to design a hyper realistic 3D model of the ASSURE System. The model was then used to produce a sales demo application for use on iPad that showcases the product features.

3D

PHOTOGRAPHY

PHOTOGRAPHY

Kestra Photo Shoots

Role: Client-side Production and Visual Direction

Managed large scale product photos shoots with 3rd party agencies.

PHOTOGRAPHY

SOCIAL

SOCIAL

Social and Motion Design

Role: Social Media Lead

Produced 119 social posts in 2023 leading to LinkedIn follower growth from 10,622 to 15,957 (+50% YOY growth)

SOCIAL

MOTION DESIGN

MOTION DESIGN

AdRoll Icon Animations

Role: Motion Designer

Turned AdRoll's icon set into animations.

MOTION DESIGN

CONTACT

Interested in working together? Drop me a line!

CONTACT